Khatabook protects ₹600 crore in shop value across itsmerchant base, for the first time, with Assurekit
For every business and every person they serve
200,000+
13,000+
₹600 crore+
Khatabook's merchants had already made one digital leap — moving their bookkeeping from paper to an app. But the shop itself had no protection.
Shop insurance has always existed in India. The problem was never the product — it was who it was built for. Policies were designed for businesses with dedicated finance teams, high-value assets, and the time to navigate paperwork. For a kirana owner or a small retailer, the process of buying a policy was harder than running the shop itself. So they never did.
The stock they'd spent years building, the fixtures, the equipment — all of it sat completely exposed. A fire, a burglary, a flood, a civil disturbance could wipe it out overnight with no recourse.
No one had built it for them yet.
Milan and Shubhang speaking to the shop owners and merchants of Mumbai.
Getting a merchant to buy shop insurance for the first time is not a digital problem. It's a trust problem.
Khatabook already had that trust — merchants opened the app every day to run their business. We worked with Khatabook's on-ground teams to convert that trust into coverage, with field agents explaining policies directly at the shop, in plain language, with no paperwork overhead. Enrolment was designed to be completed in the same conversation.
The product itself was stripped to what actually matters for a small shop: fire and natural calamities, burglary, civil disturbance, and stock and asset loss. No covers bundled in to inflate premiums.
No complexity that would make a merchant hesitate.
In under five months, we brought
The scale matters, but so does what it represents. These are merchants who haddigitised their books but never had a safety net for the shop behind those books.That gap is now closed.
20,000
₹600 crore
For Khatabook's merchants, their shop is now as protected as their books.
Want to build something similar?
Protecting trust, one claim at a time.
