Payment Platform

Merchant care creates platform loyalty

Merchant care creates platform loyalty

Embedded protection and support that turn your payment volume into platform stickiness.
Trusted by India’s leading digital networks
Problems

Brands lose customers after purchase

Platforms have become commoditised

Every platform offers the same transaction
infrastructure. Differentiation comes down to
pricing, and merchants switch easily because the core value is identical.

85% of small merchants operate without safety net

When health emergencies or disruptions hit,
merchants are completely alone. Crisis shuts
businesses and platforms lose active merchants who cant recover.

Relationships stay transactional

Engagement begins and ends with core services Merchants churn because theres nothing keeping them connected beyond features and fees

Key
Benefits

Users get more than payment

Users get more than payment

Useful tools beyond transactions deepen engagement, giving merchants more reasons to stay on your platform.

Benefits tied to your
value proposition

Benefits tied to your
value proposition

Solving real pain points keeps merchants connected, engaged, and deepens the relationship 
over time.

Care becomes your competitive edge

Care becomes your competitive edge

Protection builds lasting loyalty by solving real problems, not competing on price or features.

case studies

Real problems solved by Assurekit

21x

Growth in 7 months

After we brought the underwriting and the risk intelligence for the Cars24, dealers who had no income backstop now have one, inside the platform they transact on.

₹600 crore+

In shop value is now protected

In under five months, we brought 20,000 Merchants across Khatabook's network held a shop insurance
policy — most for the first time in their lives.

200,000+

Merchants covered

19,000+ pincodes got covered in under six months. Merchants who previously skipped doctor visits for weeks were now calling in for
routine issues.