Protection built for your merchants

Enable your platform to offer merchant protection coverage that builds trust and drives growth.

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Claims managed end-to-end by Assurekit
500k+ claims & benefits delivered
Used by leading merchant & payment platforms

Trusted by India’s leading digital networks

PROBLEMS

85% of India's workforce
has zero safety net

400M people left unprotected

Shop owners. Gig workers. Street vendors. Less than 20% have access to any form of protection or social security.

Income stops. Bills don't.

When anything happens to them, their income stops. Rent doesn't. EMIs don't. Expenses keep coming.

Existing models exclude them

Standard products require stable income, consistent documentation, and formal employment. They ignore this entire segment.

Covers

Protection that matches
real merchant risks

Income Support

Financial protection when business owners cannot work due to accidents, illness, or injury.

Covers

Hospitalization and medical expense coverage

Temporary disability income replacement

Accidental death and permanent disability coverage

Critical illness diagnosis protection

Loss of income during recovery periods

Income Support

Covers

Hospitalization and medical expense coverage

Temporary disability income replacement

Accidental death and permanent disability coverage

Critical illness diagnosis protection

Loss of income during recovery periods

Business Interruption Cover

Protection against temporary shutdowns caused by local disruptions, weather events, or operational stoppages.

Covers

Owner hospitalisation or injury

Revenue loss from business interruptions

Weather related business closure

Fraud and theft incidents

Mandatory shutdown events

Income Support

Covers

Owner hospitalisation or injury

Revenue loss from business interruptions

Weather related business closure

Fraud and theft incidents

Mandatory shutdown events

Shop & Asset Protection

Simplified protection for shops and business assets covering fire, theft, and accidental damage.

Covers

Physical premises coverage

Stock and inventory protection (Burglary)

Equipment and fixture coverage

Vandalism and break-in coverage (Riots, strikes)

Natural disaster damage coverage (Fire and allied perils)

Shop & Asset Protection

Covers

Physical premises coverage

Stock and inventory protection (Burglary)

Equipment and fixture coverage

Vandalism and break-in coverage (Riots, strikes)

Natural disaster damage coverage (Fire and allied perils)

Wellness benefits

Everyday benefits that come with the plan. Simple things merchants can use whenever they want.

Covers

Network discounts

Annual health checkups

Dark web monitoring report

Identity protection

Fast claim processing and payouts

Wellness benefits

Everyday benefits that come with the plan. Simple things merchants can use whenever they want.

Covers

Network discounts

Annual health checkups

Dark web monitoring report

Identity protection

Fast claim processing and payouts

Wellness benefits

Covers

Network discounts

Annual health checkups

Dark web monitoring report

Identity protection

Fast claim processing and payouts

Need something else?

Tell us what your merchants need. We'll add it.

GTM Playbook

Help merchants grow fearlessly

From idea to launch, we act as your team handling everything so you can focus on growth.

Start with one risk

Your merchants lose money to shop damage, theft, or health emergencies. Pick the risk that hits hardest and build coverage for it first.

Launch and drive adoption

Expand across user cohorts

Start with one risk

Your merchants lose money to shop damage, theft, or health emergencies. Pick the risk that hits hardest and build coverage for it first.

Launch and drive adoption

Protection becomes a key differentiator. They transact more when covered. Ticket sizes grow. You're their safety net, not just their platform.

Expand across user cohorts

Introduce new products as merchants grow. Target different segments based on their risk profiles. Better protection means better retention.

why us

The Assurekit Advantage

Deliver real value

By shielding merchants from unexpected loss, you cement your status as a reliable partner driving trust and securing long-term loyalty.

Drive merchant loyalty

Integrating our plan elevates your product beyond basic service. By delivering genuine support and security, you gain a distinct competitive advantage.

Attract and retain the best

Offering protection signals that you care. This commitment builds the trust and advocacy that differentiate your brand.

Deliver real value

By shielding merchants from unexpected loss, you cement your status as a reliable partner driving trust and securing long-term loyalty.

Drive merchant loyalty

Integrating our plan elevates your product beyond basic service. By delivering genuine support and security, you gain a distinct competitive advantage.