About Assurekit
Assurekit is a protection infrastructure company on a mission to make protection simple, relevant, and accessible to everyone
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Trusted by India’s leading digital networks
Why are we building Assurekit?
We started in 2020. In the middle of a pandemic, watching people lose incomes and livelihoods overnight with nothing to fall back on.
Protection existed. It just never reached the customer.
Complex products
Too much fine print
Wrong channels.
No follow-through.
Too much fine print
Wrong channels.
No follow-through.
Wrong products.
Wrong timing.
Wrong channels.
Built for someone else's life.
Sold through someone else's world.
Cyber
₹22,845
Crore
lost to cyber and digital fraud in India in 2024
Merchants
85%
of India’s Merchants
operate with zero financial protection
The Broader Gap
55 Million Indians
Pushed into poverty every year by a single unexpected expense
32%
Slower Claims
Resolution
This wasn't just a market gap. It felt like a failure.
One we couldn't walk away from...
Assurekit exists because
everyone deserves to feel protected.
not someday, not somewhere , but right now,
in the life they're already living.
Assurekit exists because everyone deserves to feel protected, not someday, not somewhere , but right now, in the life they're already living.
What makes us different?
Everyone sells policies. We build for the moment after.
We design the product. We embed it where it makes the most sense — so people buy naturally, without friction. And we own the claims and benefits experience end-to-end.
That combination is rare. It's also where trust is actually built.
That combination is rare. It's also where trust is actually built.
Our Values
Context is everything
The right protection, at the right moment, through the right platform. That's when insurance stops being a product and starts being a promise.
The claim is the product
A policy is just words until something goes wrong. We obsess over what happens next — because that's where trust is built or broken.
Built for the long game
This market will take years to develop. We're building for that horizon — not the next quarter.
People at the centre
Every product we build, every platform we partner with, every claim we process — it traces back to a real person on the other end.
Assurekit is built by a team that brings together deep insurance expertise, technology, and a genuine belief that protection in India can be done differently.
People of AssureKit
Meet the people who make it all happen
INVESTORS
Assurekit is backed by investors who believe in the long game.
Protecting trust, one claim at a time.
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